最終的に -configuration の値をマニュアルで Debug から Release に切り替える。

ruby>>
BUILD_DIR=${SRCROOT}/build/

rm -rf ${BUILD_DIR}

xcodebuild -project ${PROJECT_NAME}.xcodeproj -target ${PROJECT_NAME} -configuration Debug clean build

xcodebuild -project ${PROJECT_NAME}.xcodeproj -sdk iphonesimulator5.1 -target ${PROJECT_NAME} -configuration Debug clean build

THE_DIR=${BUILD_DIR}/${PROJECT_NAME}.framework

mkdir -p ${THE_DIR}
mkdir -p ${THE_DIR}/Headers
mkdir -p ${THE_DIR}/Resources

lipo ${BUILD_DIR}/Debug-iphoneos/lib${PROJECT_NAME}.a ${BUILD_DIR}/Debug-iphonesimulator/lib${PROJECT_NAME}.a -create -output ${THE_DIR}/${PROJECT_NAME}

cp XXX.h ${THE_DIR}/Headers/
cp XXX/XXController.xib ${THE_DIR}/Resources/
cp Info.plist ${THE_DIR}/Resources/
<<--